Meet Royce, OUR 6000 lbs BRAND AMBASSADOR
An iconic JOINT REQUIRES AN ICONIC CAR
It's no secret that building something timeless takes great care and craftsmanship.
For us, Royce is the embodiment of this legendary truth. A luxury car, produced in 1989 by Rolls-Royce Motors, who are iconic for their attention to bespoke details, Royce is a testament of time.
From the soft leather seats and armrests, to the fold-down walnut tables and the lambswool footrests, when you sit in Royce, you can feel the memories created in this car.
A lot of love went into making sure that Royce’s engine, body, and interior were restored and in top-shape before we turned our focus to the exterior of the car.
Maintaining Royce is something we take great pride in to ensure the smoothest ride possible, smoother than your couch on wheels. There is nothing smoother than a cruise in Royce - except PINNRZ™.
Royce's wrap was designed by the PINNRZ™ marketing crew. We selected a reflective vinyl to make Royce really glow when lights hit the car’s body and we leveraged our brand colours and aesthetic to give the car its retro 80’s throwback vibe.
Our plan to bring Royce to life wasn't intended to interfere with a classic - it was to revere. To remember. To keep this car alive and iconic.
After the wrap was applied, the PINNRZ™ crew was invited for a big reveal. A shared moment to witness ROYCE come to life.
ROYCE ON TOUR
Royce officially hit the roads last November and to this day continues to bring joy (and educational PINNRZ™ samples) to hundreds of retail stores across Ontario.
Every day Royce engages with budtenders and customers to spread the word about PINNRZ™ and bring an iconic, nostalgic experience to the cannabis community across Ontario.